Promotional Manual
Having trouble promoting your inclusive, sustainable, and participatory tourism business?
EYR have developed a manual just for you!
Our manual has been created to support young people within rural areas and/or areas with population decline, interested in implementing sustainable, participatory, and inclusive tourism products either within established tourism businesses, or as new start-ups.
With an increasing demand for a more accessible, greener, more personally enriching and more ethical holiday experience, it is a great time for young entrepreneurs to take advantage of the this and launch their own innovative and inclusive tourism.
With a variety of good practice studies throughout this manual, providing examples of how others have successfully built sustainable, participatory, and inclusive tourism products, we hope to inspire you and equip you the necessary tools to promote your business!
An increasing number of consumers are looking for a more accessible, greener, more personally enriching and more ethical holiday experience. The Implementing Sustainable Participatory Inclusive Tourism Handbook has been created to support young people within rural areas and/or areas with population decline, interested in implementing sustainable, participatory, and inclusive tourism products either within established tourism businesses or as new start-ups. Part one of this Handbook supports the ideation and creation of new tourism products, providing you with an overview to sustainable, participatory, and inclusive tourism and the key attributes they need; with case studies providing examples of how others have successfully built their tourism businesses to inspire you. Part two provides guidance on marketing and your business plan. Part three provides advice on the legal aspects to consider when selling tourism services within Europe and additional suggestions on how to maximise your sustainability and accessibility credentials.